In a bid to enhance the work of the media using technology in Africa, Penplusbytes has released its latest social media ratings on Ghana’s Radio, Television and Print media;
reviewing the performance of traditional media by gauging how they use
Social media, Facebook and Twitter, to engage the ever growing numbers
of online audiences looking to consume news faster and on the go.
With
collected data remaining valid as at the 31st March, 2017 snap shot,
this study measured how media entities utilize and manage their online
platforms by employing a quantitative research module which provides
relevant numerical figures - the number of ‘Likes’ and ‘Followers’ -
which informed the rankings.
Providing an
update on the performance of Ghana’s electronic and print media brands
on social media as captured in previous indexes, this study was
conducted on over 60 newspapers, over 350 registered radio stations and
34 TV stations guaranteed operations in Ghana and on air; from which a
rank of the best 10 performing media brands in each category is
highlighted.
With the focus on assessing
activities and performances of well over 350 radio stations, 60
Newspapers and 34 TV stations guaranteed operations in Ghana and on air
to find out the extent to which they are harnessing social media as a
News generation and dissemination tool, this report endorses the
Facebook’s status as the more popular social media tool in Ghana with
greater patronage and use than Twitter. There are, indeed, more Ghanaian
radio, TV and newspaper presence on Facebook than there are on Twitter.
Highlights of the report’s findings, which is downloadable here,
places Joy FM as the most followed Ghanaian radio station on Facebook
and Twitter; crossing the 1 million mark with 1,008,733 Facebook ‘Likes’
and above Citi FM who lie a competitive 2nd with nearly a million
Facebook ‘Likes’ as well (999,388 ‘Likes’).
The
Social Media Index (SMI) report also provides detailed on indices for
TV and Print categories as well, and draws up a rank of the best 10
performing media brands in each category. It reveals notably impressive
performances by media entities such as Joy FM, Citi FM and Starr FM who,
without any surprise, have their Twitter accounts verified. They
represent a small percentage of best managed pages that are easily
identified as official on social media with up-to-the-minute post
updates and interaction with audience.
This report indicates
that many media houses do not exist on social media or exist but have
failed in efficiently and effectively managing their accounts with most
pages left without updates for many months and even years in some cases;
thereby defeating their purpose.
Kwami
Ahiabenu II, Executive Director of Penplusbytes, said the SMI, among
other objectives is aimed at providing a regular scorecard on the
performance Ghana’s media. “We expect that we would, by this quarterly
report, be encouraging more media houses and newsrooms to commit a lot
more to building quality online presence to engage their online audience
via social media,” he added.
The best
performing media houses on social media, according to this report, are
those with the most up-to-date posts and interactions while a worrying
number of them are yet to realize the potential harm to their brands by
the poor manner in which their social media accounts, created in their
names, are managed.
About
Penplusbytes
is a not-for-profit organization driving change through innovations in
three key areas: using new digital technologies to enable good
governance and accountability, new media and innovations, and driving
oversight for effective utilisation of mining, oil and gas revenue and
resources.
No comments:
Post a Comment