Monday, September 10, 2018

Instagram and Journalism- the trend and possibilities

Instagram and Journalism- the trend and possibilities

In our fast-paced digital world, social networking is taking over as the primary way most people receive information. Instagram, one of the fastest-growing social networking platforms, is used daily by more than half of its 600 million active users. And it's good for more than just posting selfies, brunches, and other social events.

At a time when visual content is critical for any brand to execute on a successful marketing strategy, Instagram presents a unique opportunity to position a media brand creatively and showcase its personality. Plus, it is a place where consumers can see a media house’s curated content on the daily without feeling overwhelmed by emails and notifications. Half of the platform's users check their feed multiple times a day.

Companies have not only grown but have been born on social platforms like Instagram. So what makes them so insta-good?

We all know by now the basics for social content best practices. Create unique posts and engage users in a personal way that affects people on an emotional level. Know why you're posting what you're posting. And don't forget to participate in the conversation! It's invaluable to show your followers that you care.

With more than 79 million followers, National Geographic is now the most popular brand on Instagram. Nat Geo proves that long captions, once considered an Instagram faux pas, just might be the new short caption. As a print publication dating back to the 1800s, National Geographic has taken digital media and social content by the horns, demonstrating that flexibility and innovation can make you No. 1.

Users under 25 spend more than 32 minutes per day on Instagram, while those in the older age groups spend more than 24 minutes a day on the Facebook-owned photo- and video-sharing network.
Media houses in Ghana and the African region have a trend to adapt to especially to survive the dying phase of traditional media to digital news telling.

It is about time to take the bull by its horns and follow the new wind of Instagram posts, IG stories and its possibilities.

Thursday, September 06, 2018

Applications Open for the 2018 TEF Entrepreneurship Forum Travel Fellowship for African Journalists

Applications Open for the 2018 TEF Entrepreneurship Forum Travel Fellowship for African Journalists

The Tony Elumelu Foundation, Africa’s leading entrepreneurship-focused philanthropy, has announced a call for entries for the 2018 TEF Entrepreneurship Forum Travel Fellowship for African journalists. 

The Travel Fellowship will provide financial aid to journalists and photojournalists affiliated with African national or global media houses to attend the 2018 Tony Elumelu Foundation Entrepreneurship Forum happening on the 25th of October 2018 in Lagos, Nigeria. The Travel Fellowship covers travel and accommodation, while affording journalists the opportunity to interact with participants, guests, key public and private representatives, and leading speakers at the TEF Entrepreneurship Forum. 

The TEF Entrepreneurship Forum 2018 is the largest gathering of African entrepreneurs and the broader entrepreneurship ecosystem. It will unite over 5,000 entrepreneurs, global investors, leaders from the African public and private sectors and development organisations, presenting the unique opportunity to generate ideas, forge networks and bring policymakers and the private sector together, in a spirit of robust debate and interaction. The 2018 cohort from the Tony Elumelu Entrepreneurship Programme, as well as mentors and partners, will be present, as the culmination of their intensive twelve-week induction.

This year’s Forum will include an interactive session with President Uhuru Kenyatta of Kenya and President Nana Akufo-Addo of Ghana, moderated by TEF Founder, Tony O. Elumelu.

It will also feature the launch of TEFConnect, the world’s largest digital platform for African entrepreneurs, dedicated to connecting African entrepreneurs and the entrepreneurship ecosystem.

Interested journalists are encouraged to apply HERE.

• Working Journalists affiliated with African national or global media houses
• Documented support provided from Supervisor/media outlet

Deadline: Midnight, September 12, 2018.