Monday, February 12, 2007

When "Users" Produce the Ads -- And the News

Doritos at the Super Bowl:
"Users" are invading the media. And increasingly, they're bringing some good stuff. Are news organizations ready to pony up?

Sunday. Thirty hours to deadline. Rain.

Monday. Afternoon. Wes Phillips, 22, owner of a small production company nobody's ever heard of, is shooting a commercial in suburban North Carolina. He leads his four-person team through a final shot, rushes home to edit and uploads the video hours before a midnight deadline.

To call Phillips an amateur isn't quite adequate. He's been working with video since he was a kid. But his $12.72 budget, among other things, makes it clear he also isn't quite a professional.

go to to read full article

No comments: