Wednesday, March 12, 2008

USA TODAY Launches Online Consumer Advertising Campaign

MCLEAN, Va., March 11 /PRNewswire-USNewswire/ -- USA TODAY announces the launch of a new online consumer advertising campaign. The campaign will feature banner advertising within online ad networks, internet portals, social networks and on entertainment, leisure and lifestyle websites. The campaign encourages consumers to become active members of the USA TODAY online community and was developed by Arnold Worldwide.

"This campaign is an invitation to join in the conversation at," said Susan Lavington, senior vice president of marketing, USA TODAY. "USA TODAY truly pioneered media-driven social network applications and we embrace and encourage the fact that our visitors can communicate directly with one another about topics they care about."

This campaign is part of an ongoing trade and consumer advertising campaign whose elements are tied together with the recently introduced tagline "We are all in this together." This tagline is a continuation of USA TODAY's original mission statement written 25 years ago: "To serve as a forum for better understanding and unity to help make the USA truly one nation." The tagline and campaign reflect USA TODAY's ability to create a common ground for all Americans and extend into the community-building elements featured on including:'s ground-breaking network journalism application, the website's extremely popular and engaging blogs, its recently-launched widgets, and its numerous platforms and services for today's mobile consumers.

USA TODAY is the nation's top-selling newspaper. It is published via satellite at 34 locations in the USA and at four sites abroad. With a total average daily circulation of 2.3 million, USA TODAY is available worldwide. USA TODAY is published by Gannett Co., Inc. . The USA TODAY brand also includes:, an award-winning news and information Web site that is updated 24 hours per day; USA TODAY Sports Weekly, a magazine for enthusiasts of college and professional football and baseball; USA TODAY Mobile, offering up-to-the minute news and information on a variety of mobile platforms and devices; and USA TODAY LIVE, the television arm of the USA TODAY brand that brings the spirit and quality of the newspaper to television.


No comments: