International Institute for ICT Journalism - Penplusbytes has successfully implemented its maiden social media training and policy project for the News Generation team at Multi TV with support from Free Press Unlimited .
The key objective of the capacity building initiative is to improve upon the quality of programme content as well as viewership of the channel by actively engaging the target audience through interaction on all social media platforms.
As part of this project, Penplusbytes - a leading pan-African organisation in using ICTs to improve the cause of journalism - undertook social media policy development for the newsroom, Team Focus Group Discussion with audience participation, Training of Trainers and Training Workshops aimed at ensuring effective utilisation of social media in the news generation process.
The 2-day interactive training workshop took participants through: Introduction to Social Media in the newsroom, Legal & Ethical Issues, Social Media Tools and Platforms, Writing for Social Media/Web, and Social Media Policy.
Speaking at the ceremony held to award certificates to participants, Kwami Ahiabenu II, President of Penplusbytes said, “we are excited to work with News Generation Team at Multi TV on the social media capacity building project and we are confident the social media skills and knowledge of team members are now strengthened, thereby putting them in a better position to leverage social media in news generation process.“
News Generation program for young people in Ghana was established in 2011 in order to inform children and offer them their own media platform. The News Generation programme is Ghana's first youth news bulletin, produced by Multi Media Group, with support from Free Press Unlimited which works to ensure that reliable news and information are and remain available to people across the globe. News Generation program is part of the worldwide Kids News Network.
According to Efua Acquaah-Harrison, a participant at the training and News Generation anchor, “this training has helped open my mind to the ways we are not using Social Media and thus have a new priority to evaluate its use in improving and enhancing content for broadcast for news – traditional and new media”.
Penplusbytes is a not for profit organisation that seeks to empower the media through the use of ICTs to promote high quality journalism while at the same time working in good governance and technology, new media and innovations as well as oil, gas and mining.