The course, which is crafted to provide an exceptional opportunity for organisations and individuals alike to acquire international standard training in effective social media management, is also expected to benefit participants with enhanced understanding and experience of social media in a whole new way to boost their respective brands.
Contrary to the subtle notion that appears to box social media into just another passing marketing interest, and therefore, an unprofitable one, channels such as Facebook and Twitter have proven to be effective tools for reaching out to customers and the public; demonstrating a huge potential for social media marketing to increase traffic to their websites and therefore increased sales.
“At Penplusbytes, we appreciate and understand new media tools, their application as well as emerging trends and social media is one of such key areas registering enormous gains from increased brand recognition and loyalty to providing an opportunity to convert potential customers,” said Dorcas Okyere, Training coordinator at Penplusbytes.
Fitted to meet the need of trainees from a cross-section of sectors - government, ministries, departments and agencies; private business and organisations, parliament, judiciary service, communications personnel, non-profits(NGOs), academia, international organisations, security sector and individuals - the course will deliver on imparting strategies for successful social media campaigns, developing and integrating social media into wider marketing and promotion frameworks and learning advanced techniques for social media measurement, analytics, content and engagement.
Penplusbytes is a leading organization in Africa, established in 2001 and working in 3 areas: the use of technology to drive governance and accountability, new media and innovations as well as oil, gas and mining.