Thursday, February 21, 2008

Newsroom Barometer Survey on multimedia Gets Underway

The World Editors Forum, Reuters and Zogby International began collecting data for the second annual Newsroom Barometer, a global survey of chief editors about their attitudes and strategies in the multimedia age.

The Newsroom Barometer aims to provide a better understanding of the changes in newsrooms through the eyes of editors-in-chief and senior news executives.

Senior editors wishing to participate in the on-line survey, which tracks attitudes about the future of media and editorial strategies, should send their requests by e-mail to Bertrand Pecquerie, Director of the World Editors Forum, at (including name, title, newspaper name and country).

The Barometer is being conducted in eight languages to expand its reach beyond the four languages that were provided last year (English, Spanish, German, French, Portuguese, Russian, Arabic and Japanese).

The 2008 poll results will be published in the next Trends in Newsroom report ( ) and presented by John Zogby, President of Zogby International and Monique Villa, Head of News, Reuters, at the 15th World Editors Forum to be held in Göteborg, Sweden, from 1 to 4 June next ( ).

The first Newsroom Barometer, released last year, found the vast majority of newspaper editors world-wide are optimistic about the future of their newspapers. Full results can be found at

The Paris-based World Editors Forum ( is the organisation of the World Association of Newspapers that represents editors-in-chief and other senior news executives. WAN, the global organisation for the newspaper industry, represents 18,000 newspapers: its membership includes 77 national newspaper associations, newspaper companies and individual newspaper executives in 102 countries, 12 news agencies and 11 regional and world-wide press groups.

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