Friday, January 02, 2009

Internet Overtakes Newspapers As News Source

Internet Overtakes Newspapers As News Source (Pew Research Center for the People & the Press): I suspect advertising networks and agencies have noticed this new research: "For the first time in a Pew survey, more people say they rely mostly on the Internet for news than cite newspapers (35 percent). Television continues to be cited most frequently as a main source for national and international news, at 70 percent. Currently, 40 percent say they get most of their news about national and international issues from the Internet, up from just 24 percent in September 2007.

"For young people, however, the Internet now rivals television as a main source of national and international news. Nearly six-in-ten Americans younger than 30 (59 percent) say they get most of their national and international news online; an identical percentage cites television. In September 2007, twice as many young people said they relied mostly on television for news than mentioned the Internet (68 vs. 34 percent). The percentage of people younger than 30 citing television as a main news source has declined from 68 percent in September 2007 to 59 percent currently."

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