Saturday, March 14, 2015

The International Media Innovation Management Program

All over the world, media companies are looking for solutions in order to adapt to the constantly changing digital environment. Do you want to be able to steer these change and innovation processes? And qualify for that by pursuing relevant knowledge and by establishing an international network? Then just request your application form for our Master’s program in “International Media Innovation Management” here. Applicants are invited to send in their applications by March 31st, 2015.

The program is aimed at high-potentials from the media and creative industries – with different positions in their respective value chains: development, financing, content, production, distribution, regulation/legislation. During the two-year study, the students pool their forces together into a media innovation think tank. With lecturers from all over the world and seminars in Austria, Germany, Spain, the US and online, they work together in an international network. The students deal with real-life situations submitted by participating enterprises. Thus, companies participating in the program have a say in the structuring of the syllabus. “The students’ collaboration with academics, management trainers, journalists and business managers is crucial to the program’s sustainable success”, says Program Director Andy Kaltenbrunner, “innovation is to be established as the main currency of exchange in an international team.”

Lecturers are international experts in media, journalism, technology, and change management — some from academia, others within the industry — incl. Wolfgang Blau (The Guardian), Lucy Küng (Reuters Institute, Univ. St. Gallen), Bill Horn (The New York Times), Klaus Meier (Univ. Eichstätt-Ingolstadt), Romanus Otte (Die Welt), José García Avilés (Univ. Miguel Hernández) and many more. A list of lecturers can be found here.

The curriculum is divided into five one-week compulsory attendance blocks (taking place in Austria, Germany, Spain and the US), complemented with e-learning and language courses. Furthermore, the students will carry out projects in international teams. They are required to write and present a Master’s thesis at the end of the program.

For further information please visit our website or If you are interested in a business partnership please contact

Please request your application form here. Applicants are invited to send in their applications
by March 31st, 2015.

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