Tuesday, June 09, 2009

How to Make Your News Mobile-Friendly, Why It's Important

Almost every news organization now has a Web presence. In terms of audience size, far more people use cell phones (the primary mobile media delivery channel) than will ever have computer-based Net access.

Since most news organizations crave new markets, I'm amazed that most of them seem to offer little beyond the basics in terms of highly mobile-friendly content and services. I'm talking about a lean and usable mobile-friendly presentation, suitable for simple phones that only have a stripped-down browser. Mobile media offers not just a huge audience, but also existing revenue models -- including ample room to make money through premium personalized content, advertising (http://seekingalpha.com/article/120542-could-2009-be-the-year-mobile-advertising-comes-of-age) , interactivity or location-based services. These opportunities are significant today and will only grow in the future. Therefore, it's important for news publishers to consider mobile first -- as an up-front business strategy, not just a minor afterthought.  The math in favor of mobile-friendly news seems simple. ...
        Read the Entire Post (http://www.poynter.org/column.asp?id=31&aid=164750)

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