Wednesday, November 07, 2007

BBC Ads Are Now Live: Execs Appointed, Video Ads Coming Too

The controversial move from BBC's commercial arm is finally in place: Advertisements started appearing overnight on BBC web properties when viewed from outside the UK, and the corporation has made three hires for the site that will be the new business model's primary driver. Kym Niblock joins as MD after leaving her post as BSkyB (NYSE: BSY) head of broadcast operations, Tom Bowman becomes VP international ad sales after quitting as MSN International's regional sales director, while Phu Truong leaves Dow Jones' (NYSE: DJ) Wall Street Journal Digital to become director of digital sales.

No comments: