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Wednesday, November 07, 2007
BBC Ads Are Now Live: BBC.com Execs Appointed, Video Ads Coming Too
The controversial move from BBC's commercial arm is finally in place: Advertisements started appearing overnight on BBC web properties when viewed from outside the UK, and the corporation has made three hires for the BBC.com site that will be the new business model's primary driver. Kym Niblock joins as BBC.com MD after leaving her post as BSkyB (NYSE: BSY) head of broadcast operations, Tom Bowman becomes BBC.com VP international ad sales after quitting as MSN International's regional sales director, while Phu Truong leaves Dow Jones' (NYSE: DJ) Wall Street Journal Digital to become BBC.com director of digital sales.